IGNITE_APEX CRM
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IGNITE diagnostic → MQL conversion
+ New Lead
All Leads
New
Contacted
In Diagnostic
MQL
Disqualified
Name
Company
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IGNITE Score
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New Lead
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First Name *
Last Name
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Referral
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IGNITE Diagnostic
×
Score 4/6 or higher to qualify as MQL
I
Identified Problem?
YES
PARTIAL
NO
G
Gap Confirmed?
YES
PARTIAL
NO
N
Need + Urgency?
YES
PARTIAL
NO
I
ICP Fit?
YES
PARTIAL
NO
T
Trigger Event?
YES
PARTIAL
NO
E
Economic Buyer Access?
YES
PARTIAL
NO
0
/ 6
✓ QUALIFIED AS MQL